Consumer Studio helps companies with brands in transition. These can be brands that are new, brands that are in trouble or brands that are poised to make big changes. (These last two aren’t always the same thing.) We deliver what we call consumer-driven solutions. This work includes:
			New Product Development and Concepts Strategy and Positioning Concepts Brand Communication Concepts Brand Relevance / Invigoration Category Re-examination Competitive Realignment Target Identification / Portrait
			Consumer Studio brings marketers closer to the way consumers today really understand and experience brands.
			We ground our work in innovative, creatively-directed qualitative research that generates fresher insights and learning in real human terms - learning that isn't tone deaf.
			Then we use that learning to develop solutions that are ready to test, ready to use as the foundation of a creative strategy or ready for the marketplace. This work succeeds because it is always true to the consumer. In effect, it is pre-vetted.
			We create concepts that are consumer-faithful and real world-ready.
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